Esch-sur-Alzette Europen Capital Of Culture
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Call to differdangeois shopkeepers

In order to promote Luxembourg’s trade in the Greater Region, the clc, in collaboration with the Ministry of the Middle Classes, has set up a national promotion campaign. This campaign was inspired by the TV show Les reines du shopping, to which we added the touch of “made in Luxembourg”.

In order to highlight the commercial offer of our beautiful country, influencers will travel to the main shopping cities and shopping centers to carry out a challenge, which could be for example: finding the perfect outfit for the new school year.

If you want to have the chance to participate in this campaign, and thus promote your business, you just have to fill in the following form by August 12, 2022 at the latest and send some pictures of your business to the following address: Please also attach the name of the store, its business name, its exact address, as well as the contact information.

The participating businesses will be selected according to a ranking obtained on the basis of the form.

Any business wishing to participate in this campaign must accept the following conditions:

  • To be part of one of these four categories: furniture – women’s fashion – men’s fashion – fairtrade/eco-responsible.
  • To give the ambassador the time and interest necessary to carry out the visit.
  • Lend them the necessary equipment to carry out their challenge.
  • Relay the campaign through their various communication media.

Note that this campaign will be entirely digital, and will run from September 12 to October 22, 2022.



Sara Monteiro
T.: 58 77-2578


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